February 11, 2021Why love brands are falling for audio
There’s an intimate, long-established connection between voice and love. US researchers have discovered, for example, that people alter the pitch of their voice when talking to a person they are romantically interested in (a man’s pitch goes up while a woman’s goes down). This should come at no surprise, as the human voice is our […]
February 4, 2021Talking about cars – audio experiences in the Automotive industry
Ford has just announced that Google Android will power the infotainment system and voice assistant in millions of Ford and Lincoln vehicles around the world starting 2023. Ford joins Volvo, GM, and the Renault-Nissan-Mitsubishi Alliance, who’ve all signed similar deals with Google. But Google has several formidable competitors in this space who sure to fight […]
January 21, 2021Five ways for publishers to join the audio wave
We’re screened out. How many more hours of TikTok, YouTube, or NetFlix can we possibly watch? Your visitors want to get back to their previously busy lives as soon as possible. If you insist on keeping to visuals only, they’re going to leave you far behind – unless you go with them. How? Audio! By […]
January 7, 2021Three sports brands that have mastered audio experiences
Sports brands are first and foremost brands. The media and marketing departments of sports teams, leagues, and publishers are vying for our attention and hearts. And many have come to realize that the way to the heart is through the ear, and are creating compelling voice and audio experiences to connect with fans and consumers. […]
August 31, 2020App-monetization pros, can you provide an honest answer to these 5 Questions?
This article shares 5 questions that mobile app monetization and revenue pros should be asking themselves, as well as actions hidden behind that they should take
August 9, 2020Listen Up: 4 Ways Talk-Audio Boosts Mobile Apps Engagement and Revenues
Users are constantly looking for value-adding content they can consume while they are busy doing other things. Audio-talk content can play a major role in boosting app engagement, retention and monetization.
July 8, 2020Mobile Madness: A Day in the Life of an App Revenue Manager
The challenges App Revenue Managers face evolve minute by minute. Here’s a humorous view of a manager’s typical workday
June 21, 2020Do you fall for these key app monetization mistakes that top publishers avoid?
Monetization is the biggest pain of app publishers. We are sharing few key mistakes that top publishers learned to avoid, and our two cents about the right approaches
June 16, 2020Mastering mobile app user retention and engagement in 2020 – Practical tips for pros
The goal is clear: Increase user retention. The tools at your disposal are endless: gamification, content enrichment, data mining and more
October 28, 2019Automakers Double Down on Personalized Audio
Audioburst selected as one of the first apps on Google’s Automotive Infotainment System Psst…drivers, get excited — this announcement is for you! In July 2019, we introduced Audioburst Auto, our initial solution for the Android Auto platform. Chock-full of features like topical playlists, voice control, and even a personal news feed, Audioburst Auto brought […]