Marketing your podcast is easier with Audioburst Creators. You can create bursts, pull-out transcripts, generate short videos, and much more! But, where should you be sharing all this content?
Each platform has its benefits, targets different audiences and will allow you to express yourself in a unique way.
So find here our top 7 podcasts with a great social media presence for you to get inspired and learn from!
Curious with Jonathan Van Ness
Jonathan is not only a stylish guy on camera, but also while presenting his podcast on one of the hottest social media platforms nowadays: Instagram.
Why do we love it? Jonathan is a great host, that will hook you just by the way he presents his guests.
Why does he rock it? Jonathan does not only post great short videos from his podcast series on his feed, but he also adds transcripts to them.
This is a great way to showcase what your episode was about, even if your audience has their mobile phones on silent.
The Office Ladies
Co-stars Jenna Fischer and Angela Kinsey are inviting us all to re-watch one of the greatest series of all times. Yes, we are talking about The Office.
Why do we love it? Because we all miss Scranton!
Why do they rock it? They stay close to one of the most important social media mandates: consistency, consistency, consistency.
They utilize Instagram to share information about new podcast episodes, showcase old nostalgic images and engage with their audience by posting content created by their fans.
Have shareable content but don’t know where to start? Create an organized content calendar, covering different topics per day and make sure you post at least 3 times a week!
Also – ask your audience to share their content and tag you.
The Sync Up
Keeping up with the new trends is a great way to stay connected and reach a bigger audience. The guys from The Sync Up re-utilized and transformed accordingly their video-podcast format when jumping on board to the newest ship on the ocean: TikTok.
Why do we love it? Their content is fun, easy and extremely relevant to their target audience.
Why do they rock it? They understand perfectly who their listeners are, and where they can find them.
Keeping your eyes open and constantly researching new ways to follow your audience to their newest hubs is a fantastic way to stay relevant, look up-to-date and engage better.
The Heart
A good podcast starts with a good conversation. Same thing happens on Twitter.
That is why you should be learning from The Heart and their strategy on this platform.
Why do we love it? They give an empowering message that people love to connect to.
Why do they rock it? They use the platform in a way it generates constant engagement.
They tag users, other podcasters and guests, jump on hashtags, share content, and of course, keep their tweets short, simple and powerful.
Want to learn more about how to best use Twitter to market your podcast? Read here.
Song Exploder
Music brings people together, and so does this podcast on Twitter.
Why do we love it? Episodes are short and sweet, just like a tweet.
Why do they rock it? This account understood the power of the re-tweet, and so should you! Sharing relevant information with your audience, even if it wasn’t created by you, is a great way to keep your feed active.
The Joe Rogan Experience
While he may be moving to Spotify, he changed the way podcasts are consumed on YouTube.
Why do we love it? Joe understood perfectly that you need to meet listeners where they are, instead of trying to bring them over to one specific platform.
Why does he rock it? Joe Rogan clearly changed the way podcasters presented and marketed themselves.
He took advantage of all platforms to reutilize his content and reach the most amount of people possible – with full audio podcasts, long videos, summary videos, short-videos, audiograms, memes and GIFS.
Make sure you make the most out of your content pieces!
Almost 30 Podcast
Krista and Lindsey understood that sometimes what may be a simple conversation, can turn out to be a message that many other people feel connected with.
Why do we love it? They created something much bigger than a podcast – they ended up creating a whole community.
Why do they rock it? They are incredibly engaged with their followers on Social Media.
They answer their comments, make them participate in the conversation and create content based on their feedback.
While you may be having a podcast about a specific subject, your audience will be the one guiding you through the different topics you should be covering. Pay attention to them!
Now it’s your turn to start repurposing all your podcast content and share it in the social media realm.
Remember, each channel targets different audiences, allows you to play with different features and will serve different purposes. You just need to find the one that is best for you.
Happy posting!
Maggie
Ready to reach a bigger audience? Amplify your growth with Audioburst Creators!
