Audio – An App’s Best Friend: The 2021 App Podcast Integration Survey

We surveyed hundreds of app publishers and users to learn about talk audio engagement opportunities.

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Sample insights

We asked app publishers if they would consider introducing third-
party talk audio content streams into their apps.

  • Only 1% said they are not considering adding audio content.
  • 7% already do.
  • And 92% are considering it.

There is a major disconnect between the 78% who see audio as complementing their other content (and the 92% who are considering adding it), and actual implementation, which stands at only 7%.

We believe this gap will shrink in the coming months, as more apps integrate talk audio.

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