We surveyed hundreds of app publishers and users to learn about talk audio engagement opportunities.
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We asked app publishers if they would consider introducing third-
party talk audio content streams into their apps.
- Only 1% said they are not considering adding audio content.
- 7% already do.
- And 92% are considering it.
There is a major disconnect between the 78% who see audio as complementing their other content (and the 92% who are considering adding it), and actual implementation, which stands at only 7%.
We believe this gap will shrink in the coming months, as more apps integrate talk audio.
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